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  • Writer's pictureWendy Monkley

5 Reasons why your brand needs a graphic designer

Let’s face it, we are visual creatures. A Boutique Creative Marketing Agency Studio states that 90% of information transmitted to the human brain is visual. What we are saying is that your brand needs a graphic designer.


What does Graphic Design entail?

Graphic design plays a vital role in your business. So, what exactly does it entail? It is the skill or art of combining images and text in advertisements, magazines, or books. The most important to note is that graphic design serves as a form of visual communication. It uses imagery to convey a message to a target audience. This plays an important part when brands try to communicate with said target audience.


The Critical Importance of Graphic Design in Business


Simply, graphic design brings your brand to life. A good design is essential. Here is what we think:

1. You should have a custom logo. Primarily, your logo allows you to stand out from your competitors, but it is also a very important means for your audience to identify your brand.


2. It is important when it comes to advertising. This is how your audience identifies who you are. Often, the visual element of your marketing efforts leaves the first, and strongest, impression. This helps businesses to promote their brand through various channels without losing their core identity.


3. It is important for your website. Yes, you need a website. You need a website in the digital world we live in today. This is the heart of all your digital strategies as it tells your audience about you and it’s one of the best ways to convert visitors to customers.


4. It optimises your marketing efforts. Advertising is just a component of marketing in general. Developing a design takes work. This involves the marketing team strategising, researching the target audience, and having the knowledge of how to entice customers (Which we at DC Lab know all about, by the way).


5. Social Media. Social Media is flooded with adverts, so your ad campaigns need to stand out. How? One way is through beautiful and compelling visual elements. And who best to do this? A graphic designer.



How DC Lab can assist

We do graphic design! Our competent graphic design team can help you take your brand to the next level. Contact us today by emailing wendy@dclab.co.za or by calling 083 564 8702 for a chat.

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