Social media marketing is creating content and sharing it on social media channels in order to achieve your marketing and branding goals. It might seem quite simple but there is more to it
The marketing world is and ever-changing environment with social media being in the lead. What is seen as excepted and offended can change overnight.
With the new digital era businesses has entered it became clear that they have less control over their brand in the social media world. That is why it is ever so important to have content that is on top of the changes and that is not offending anyone in any way.